When Did Streetwear Become Popular?

Streetwear brands such as Stussy, Supreme, and A Bathing Ape (Bape) were the earliest pioneers of the style, which grew in popularity among young people and urban communities in the United States and Japan. Since then, streetwear has continued to evolve and has grown into a global phenomenon with a large following among fashion enthusiasts and influencers. To capitalize on the popularity, streetwear vendors and streetwear manufacturers began marketing t-shirts as streetwear, as it was actually t-shirts with extra colorful discharge prints and embellishments that became streetwear.

It originated from the fusion of skateboarding, surfing, hip-hop, and punk culture, and is characterized by loose, baggy silhouettes, graphic tees, hoodies, sneakers, and other casual clothing. Later, streetwear brands like Supreme, A Bathing Ape, and Stussy became popular and further fueled the style's popularity. Streetwear has since become a global phenomenon, with a large following among young people and influencers, and has grown to include luxury streetwear and high-end collaborations with fashion brands. Streetwear purveyors seized on this opportunity. Below we take a closer look at the history of streetwear.

As streetwear took shape, the hip-hop movement of the 1980s and 1990s played a key role in its popularization. Artists like Run-DMC and A Tribe Called Quest showcased their unique style, blending oversized clothing, sportswear, and accessories. This era saw the rise of iconic brands like Adidas, whose famous Shell Toes collaboration with Run-DMC marked an important moment in fashion history. The intersection of music and fashion during this time laid the foundation for streetwear's growing acceptance and appeal.

The 1990s saw streetwear develop into a more defined category, with brands such as Supreme, BAPE, and Neighborhood gaining cult status. Founded in 1994, Supreme became synonymous with limited releases and close ties to skate culture. Its distinctive logo and collaborations with artists and designers solidified its status as a streetwear powerhouse. Meanwhile, A Bathing Ape (BAPE) introduced bold graphics and bright colors that captured the attention of a global audience. The decade marked a major shift, as streetwear began to infiltrate the mainstream fashion world, appealing to a wider demographic.

The early 2000s ushered in a new era for streetwear, as high-end fashion brands began to realize its potential. Designers such as Marc Jacobs and Jean-Paul Gaultier incorporated streetwear elements into their collections, blurring the line between luxury and casual wear. This period also saw the rise of online shopping, making streetwear brands more accessible to consumers around the world. The launch of e-commerce platforms allowed consumers to purchase exclusive products without leaving their homes, further fueling the streetwear phenomenon.

Streetwear reached unprecedented heights with the advent of social media in the 2010s. Platforms such as Instagram and TikTok changed the way fashion was consumed and marketed. Influencers and celebrities began showcasing streetwear styles, creating a sense of urgency around limited-edition releases. Brands such as Off-White, founded by Virgil Abloh, gained huge popularity, blending streetwear aesthetics with high fashion. Collaborations between streetwear and luxury brands became a defining feature of the era, with collaborations such as Nike x Off-White leading the way.

Streetwear is more than just clothing, it reflects social values and issues. Many streetwear brands participate in social activism, using their platforms to raise awareness of pressing issues such as racial inequality, environmental issues, and mental health. Brands such as Fear of God and A Bathing Ape have taken steps to promote inclusivity and sustainability within the industry, resonating with a socially conscious consumer base. This commitment to social responsibility has further solidified streetwear’s place in contemporary culture.

Lodyway is a professional custom men's fashion apparel manufacturer with a 20-year track record. With our extensive experience and deep expertise in the streetwear space, we consistently deliver custom apparel solutions that exceed expectations. Our unwavering commitment to quality sets us apart, ensuring that every garment we produce meets the highest standards of craftsmanship and durability.

At Lodyway, we pride ourselves on our wide range of high-quality apparel products designed to meet the unique needs and preferences of our discerning customers. Whether you're a cutting-edge streetwear designer looking to push the boundaries of fashion, or a designer of timeless classics, Lodyway offers a comprehensive selection of styles and occasions. We strive for excellence, pay attention to detail, and are committed to providing our customers with unparalleled satisfaction, ensuring they always look and feel their best. If you're looking for a reliable men's fashion apparel manufacturer, welcome to contact us.